Forecast: UK ad Spend to Reach Record £14bn in Q4

Forecast: UK ad spend to reach record £14bn in Q4

The latest Advertising Association/WARC Expenditure Report  forecasts UK advertising investment will reach £14 billion (€16.7bn) in Q4 2026, up 8.2 per cent year-on-year, as advertising continues to support economic growth in the UK. The report also confirms strong performance in the second quarter of 2026, with advertising investment rising by 11 per cent year-on-year to […]

World Cup and AI Fuel Ad Spend Growth in Q2 2026 Finds AA/WARC

The FIFA World Cup and a number of high-profile cinema releases helped boost UK ad investment over the summer, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, with ad spend rising 11 percent YoY to hit £12.3 billion in Q2 2026. The report found that growth was driven by 31.2 percent

Digest: UK Ad Spend Forecast to Reach £51.3bn in 2026; Meta Promises Publisher Talks Amid Scraping Backlash

In today’s ExchangeWire news digest: UK ad spend is forecast to hit £14.0bn in Q4 as the full-year forecast climbs to £51.3bn, Meta promises full consultation with publishers as backlash over its scraping terms grows, and Alphabet posts 25% revenue growth on cloud and AI demand, but shares slide after hours

Golden quarter spend to hit £14bn as industry shines - DecisionMarketing

Golden quarter spend to hit £14bn as industry shines. Retail media and AI driving the advertising market forward despite the economic gloom