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GoFundMe Is Refurbishing a Little-Known Financial Tool in a Bid to Supercharge Everyday Giving

  • GoFundMe launched Giving Funds today, a donor-advised fund product that allows users to invest charitable contributions on its platform.
  • GoFundMe introduced Giving Funds to address stagnant U.S. charitable giving near 2% of GDP and to engage more intentional donors.
  • Giving Funds requires no minimum balance or management fees, supports tax-advantaged recurring contributions, and targets a diverse audience, including women who make most household giving decisions.
  • Direct Relief received over 18,000 donor-advised fund gifts totaling $116 million in five years, while GoFundMe’s CEO said, "This is a giving product" that fosters a "dynamic, alive community."
  • The launch could expand donor use beyond traditional crowdfunding, potentially increasing grants to nonprofits and unlocking some of the trillions expected in the impending wealth transfer to women.
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GoFundMe is refurbishing a little-known financial tool in a bid to supercharge everyday giving

Giving Funds is GoFundMe’s latest in a flurry of product rollouts with the purported goal of moving stagnant U.S. charitable contributions beyond the 2% GDP mark where totals have long hovered.

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TechXplore broke the news in on Monday, June 30, 2025.
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