NC Soul Food Restaurant Explodes After a Visit From TikTok Reviewer Keith Lee

NC soul food restaurant explodes after a visit from TikTok reviewer Keith Lee

LEXINGTON, N.C. (WGHP) -- JJ's Mama's Soul Food exploded in popularity after a famous food reviewer visited the Lexington restaurant. Keith Lee, a famous TikTok user who travels and critiques local food establishments, decided to stop by the Davidson County soul food spot, owned by Tyleata Jones, last week. Jones said that since his visit, known as the "Keith Lee Effect," folks have come from all over the South to give JJ's Mama's Soul Food a tr…

JJ Mama's Soul Food in Lexington explodes after famous food reviewer visits

LEXINGTON, N.C. (WGHP) -- JJ's Mama's Soul Food exploded in popularity after a famous food reviewer visited the Lexington restaurant. The restaurant had to close early last weekend after running out of food.

'Go Back to Africa': Keith Lee Steps Up with $3K Tip at North Carolina Black-Owned Soul Food Spot Amid Hostility from Locals

A single visit from TikTok food critic Keith Lee has turned the tide for a Black-owned soul food restaurant facing vicious racial harassment in Lexington, North Carolina. What began as another stop on Lee’s culinary tour through the state became a powerful story of resilience and community support when he encountered JJ’s Mama’s Soulfood Restaurant. The owner, Tyleata Jones, had been battling not just the typical challenges of small business own…

‘You N—Word Lovers Can Go Back to Africa’: Keith Lee Leaves $3K Tip for Lexington, North Carolina’s First Black-Owned Soul Food Restaurant in Amid Racist Pushback from Locals – Net News 1

A single visit from TikTok food critic Keith Lee has turned the tide for a Black-owned soul food restaurant facing…