US EditionGlobeScan Insight of the Week
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GlobeScan Insight of the Week
Three Key Takeaways Consumer demand for environmentally friendly products remains strong. Nearly half of Americans say they purchased an environmentally friendly product in the last month, with a six-point increase since before the US election. There is significant unmet demand, as over one-third of consumers say they wanted to buy sustainable products but could not access them. Brands offering accessible, credible, and sustainable options can …
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