MacBook Neo Helps Apple Soften the Blow of Global PC Market Downturn, per Report
Counterpoint said rising memory and tariff costs pushed system prices higher, while Q4 shipments are forecast to fall about 27% year over year.
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8 Articles
MacBook Neo helps Apple soften the blow of global PC market downturn, per report
A new Counterpoint Research report on global PC shipments for Q3 2026 shows Apple outperforming the broader market, with the MacBook Neo helping cushion the impact of declining demand. Here are the details. more…
PC shipments dropped over 20 percent in Q3 due to RAM price hikes
Demand for new PCs took a hit after months of price hikes, with Counterpoint Research reporting global PC shipments fell 21 percent year-over-year in Q3 2026. That's in line with earlier reports from IDC and Omdia. It's not just PCs, either - that same quarter, smartphone shipments also hit a 14-year low. Counterpoint linked the […]
The drop in PC shipments leaves the third quarter in 57 million units, 21% less. Counterpoint previews a 27% collapse at the close of 2026. The entry The drop PC shipments: they collapse by 20% and point to 27% less in 2026 because of the rise in prices aparece primero en Moncloa.
Global PC Shipments Drop 21% In Q3 As Memory Prices Surge, And Forecasts Point To An Even Steeper 27% Fall In Q4
Global PC shipments declined 21% versus the previous year in Q3, while the industry is forecast to witness an additional 27% decline in Q4. Continued Memory & Component Price Hikes Plunge Global PC Shipments Further; Besides ASUS, All OEMs See A Double-Digit Drop The PC industry is going through its worst imaginable phase yet. Memory prices continue to soar, and component prices are swelling right alongside them. There seems to be no end in sigh…
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