GHA Recruits Far East Hospitality to Its Ranks - TTR Weekly
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4 Articles
Strengthen customer ties as AI changes hotel-booking behaviour: Far East Hospitality, Global Hotel Alliance
Far East Hospitality’s Oasia, Quincy, Rendezvous, Village and Far East Collection brands join GHA’s loyalty programme Read more at The Business Times.
GHA recruits Far East Hospitality to its ranks - TTR Weekly
SINGAPORE, 22 October 2026: Global Hotel Alliance, a worldwide group of independent hotel brands, welcomed Far East Hospitality (FEH) this week to its growing global portfolio. The partnership brings 26 hotels and serviced residences, comprising 6,212 rooms across Singapore, Malaysia and Japan, to the GHA ecosystem. The addition further strengthens GHA’s footprint in Asia Pacific, […]
Global Hotel Alliance Adds Far East Hospitality to Asia Pacific Portfolio
Global Hotel Alliance has added Singapore-based Far East Hospitality to its portfolio, bringing 26 hotels and serviced residences comprising 6,212 rooms across Singapore, Malaysia and Japan into the alliance. The properties will join the GHA DISCOVERY loyalty programme in early 2027, expanding GHA’s presence across Asia Pacific.
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