US EditionGlobal Entertainment and Media Industry Revenue: $3.5 Trillion by 2029
GLOBAL, JUL 24 – PwC forecasts 3.7% annual growth in entertainment and media driven by AI-enhanced advertising, digital expansion, and rising video game revenues reaching $300 billion by 2029.
- On July 24, 2025, PwC’s Global Entertainment & Media Outlook report reported the industry is projected to reach $3.5 trillion by 2029, driven by surging advertising spend.
- Amid broader economic uncertainty, the global entertainment and media industry faces growth constraints, with PwC forecasting impacts through 2029 due to competition and stagnant consumer spending.
- Of the three major categories analysed, advertising leads with a 6.1% CAGR, showing growth three times faster than consumer spending, including retail and mobile video ads at 15% and connected TV at 14%.
- Last year, non-digital formats led consumer revenue with a 61% share, reflecting ongoing strength of in-person experiences, and may influence future consumer spending balance.
- As consumers shift habits, video game revenues are projected to outpace film and music by 2029, rising from $224 billion in 2024 to nearly $300 billion, signifying industry growth.
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Global entertainment and media industry revenues are projected to reach $3.5 trillion by 2029, driven by advertising, live events, and gaming: PwC Global Entertainment and Media Report
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Global entertainment and media industry revenues to hit US$3.5 trillion by 2029, driven by advertising, live events, and video games: PwC Global Entertainment & Media Outlook
Advertising spend forecasted to grow three times as fast (6.1%) as E&M consumer spending (2%) – as AI set to transform advertising models and drive hyper-personalisation Non-digital categories – such as live music, cinema and events – continues to lead consumer sector revenue, accounting for 61% of sector spending in 2024 Global cinema revenue expected to rise from $33 billion in 2024 to $42 billion in 2029, as international audiences continue t…
Global Entertainment & Media Market to Reach $3.5 Trillion by 2029, Driven by AI-Powered Advertising Boom - That Eric Alper
The global entertainment & media (E&M) industry edged towards US$3 trillion in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising spend surges across platforms, according to PwC’s Global Entertainment & Media Outlook 2025-29, released today. The E&M industry is projected to grow at a compound annual growth rate (CAGR) of 3.7% until 2029 […] The post Global Entertainment & Media Market to Reach $3.5 Trillion by 2029, Driv…
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