US EditionGlobal Entertainment and Media Industry Revenue: $3.5 Trillion by 2029
GLOBAL, JUL 24 – PwC forecasts 3.7% annual growth in entertainment and media driven by AI-enhanced advertising, digital expansion, and rising video game revenues reaching $300 billion by 2029.
- On July 24, 2025, PwC’s Global Entertainment & Media Outlook report reported the industry is projected to reach $3.5 trillion by 2029, driven by surging advertising spend.
- Amid broader economic uncertainty, the global entertainment and media industry faces growth constraints, with PwC forecasting impacts through 2029 due to competition and stagnant consumer spending.
- Of the three major categories analysed, advertising leads with a 6.1% CAGR, showing growth three times faster than consumer spending, including retail and mobile video ads at 15% and connected TV at 14%.
- Last year, non-digital formats led consumer revenue with a 61% share, reflecting ongoing strength of in-person experiences, and may influence future consumer spending balance.
- As consumers shift habits, video game revenues are projected to outpace film and music by 2029, rising from $224 billion in 2024 to nearly $300 billion, signifying industry growth.
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Global entertainment and media industry revenues are projected to reach $3.5 trillion by 2029, driven by advertising, live events, and gaming: PwC Global Entertainment and Media Report
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Global entertainment and media industry revenues to hit US$3.5 trillion by 2029, driven by advertising, live events, and video games: PwC Global Entertainment & Media Outlook
Advertising spend forecasted to grow three times as fast (6.1%) as E&M consumer spending (2%) – as AI set to transform advertising models and drive hyper-personalisation Non-digital categories – such as live music, cinema and events – continues to lead consumer sector revenue, accounting for 61% of sector spending in 2024 Global cinema revenue expected to rise from $33 billion in 2024 to $42 billion in 2029, as international audiences continue t…
Games Industry Could Be Worth $300 Billion In 4 Years, Report Suggests
While cost of living pressures are having an impact on the global entertainment industry, a new report suggest that things are only looking up for video games--which are already bringing in more money than the music and movie industry combined.A report from analysts at the PwC network has predicted that video games will be a major source of growth for the broader entertainment and media industry in the next few years, with the firm calling gamin…
Advertising spending is projected to grow three times as fast (6.1 %) as consumer spending on electronic and electronic media (2%), as AI will change advertising models and drive hyperpersonalisation - non-digital categories such as live music, cinema and events - continue to be a leader in consumer revenue and account for 61% of sector spending in 2024 - The global cinema revenue we
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