Tip: When social interaction no longer takes place online but in real life.

Tip: In a campaign with singer Joe Jonas, brewing company Heineken draws a dystopian world in which no one likes or comments on social media posts anymore. Content creators panickedly wander through deserted streets in search of followers. Jonas finally finds refuge in a Heineken bar where real social life takes place. youtube.com (2-min video) via horizon.net (€) (Image: Screenshot YouTube)

No one who likes, follows, shares or comments. What if everyone would put an end to the doom scrolling and spend their precious time in real life instead? Heineken wraps this for some imaginable dystopia into a sarcastic advertising film. Together with the publicis daughter LePub and singer Joe Jonas, the brewery wants to encourage life away from social media.