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Global brands race in Sky Sports F1 promotion
Summary by radiotoday.co.uk
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Global brands race in Sky Sports F1 promotion
Presenters from three of Global’s national stations have taken part in a Formula 1 themed challenge at Silverstone as part of a new campaign with Sky Sports. The project brings together teams from Heart, Capital and Radio X in a go-kart race filmed at the circuit, forming the first campaign to feature multiple Global radio brands competing against each other in the same promotion. Heart’s Mark Wright and Pandora Christie, Capital’s Siân Welby an…
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