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Glad2Glow’s Student Appeal: Quality, Price, and Promotion Drive Purchases
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Glad2Glow’s Student Appeal: Quality, Price, and Promotion Drive Purchases
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on the factors influencing purchasing decisions among students in Semarang, Indonesia, particularly concerning the local cosmetics brand Glad2Glow. The research, led by Sifa’ul Nur Azizah from Universitas Negeri Semarang, focused on the impact of product quality, promotion, and price on the… Source
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