GIVA pulls down Kriti Sanon Raksha Bandhan ad after backlash; jewellery brand issues apology
- GIVA Jewellery withdrew its Raksha Bandhan advertisement featuring actor Kriti Sanon after the campaign sparked social media backlash. The brand stated the decision was made out of respect for society.
- Social media users debated the appropriateness of Kriti's Indo-Western ensemble and her decision to tie a rakhi to a pet dog during the festival. Critics questioned whether the outfit choice aligned with Raksha Bandhan traditions.
- BJP MP Kangana Ranaut labeled the ad "intentionally creepy" and accused Kriti of "tying rakhi in a bikini." The brand had stated its intent was to celebrate the festive season with family pets.
- Kriti defended her choices in a social media post, arguing the essence of festivals lies in emotions rather than clothing. She wrote, "Rakshabandhan is a bond of protection," questioning why women face scrutiny over cultural expression.
- Congress MP Rahul Gandhi supported the actor on Instagram, emphasizing personal freedom. "What a woman wears, what she does, and where she goes is her choice. Stop trolling women for exercising their freedom," he wrote.
36 Articles
36 Articles
Kriti Sanon invoked 'women's choice' while the issue was sanctity of Raksha Bandhan
Kriti Sanon published an expected defence via her Instagram Story, arguing that the essence of festivals lies not in the clothes one wears but in the emotions and meaning held for the traditions. Regarding outrage over her outfit in the ad, Sanon asked, “When will we stop telling women what to wear??”
Kriti Sanon’s jewellery ad removed after backlash. GIVA issues statement
GIVA, the jewellery brand behind the advertisement, issued a statement addressing the backlash, saying it holds Indian culture, traditions and festivals in the highest regard and removed the campaign.
Rahul Gandhi backs Kriti Sanon amid Raksha Bandhan ad row
Mumbai: Kriti Sanon has found support from Congress leader Rahul Gandhi amid the growing controversy surrounding her outfit in a recent Raksha Bandhan advertisement. Rahul reshared Kriti’s statement on Instagram and defended her right to make her own choices. “What a woman wears, what she does and where she goes is her choice. Stop trolling women for exercising their freedom,” he wrote, adding the hashtag “Smash The Patriarchy.” The controversy …
Coverage Details
Bias Distribution
- 52% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
