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Dating Apps Like Tinder Affect Relationships and the Economics of Desire
Researchers say dating apps expand options but also increase comparison, casual encounters and unequal attention, with a 2026 study finding 1.1 million survey responses showed more sexual activity.
On Thursday, Tinder expanded its in-person Events feature to nine new cities including New York, Dallas, Denver, Kansas City, Phoenix, Berlin, Munich, Zurich, and Geneva, following a successful Los Angeles pilot.
Seeking to move beyond its reputation as a "casual sex app," Tinder launched the pilot earlier this year to attract wary Gen Z users and reverse declining engagement with younger daters.
Pilot data shows the feature resonates with younger audiences: 71% of users 18 to 24 engaged with the Events tab, compared to 63% of users 25 and older, with 53% returning the following week.
Plans to reach 26 additional cities by September are underway, as Tinder competes with rival Bumble Inc., which hosts "Bumble IRL" events including fitness classes and mixers in various cities.
Tinder Chief Product Officer Mark Kantor noted the strategy relies on partnerships with existing venues, stating the app is "not creating something from scratch" but connecting users through shared local experiences.