Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup

Rewe drops ads with German soccer association over armbands row - ET BrandEquity

FIFA 2022 OneLove Armbands: German sportswear group Adidas, carmaker Volkswagen and carrier Lufthansa said separately they would keep their deals with the DFB, though all three said they championed diversity.

Rewe drops ads with German soccer association over armbands row By Reuters

Rewe drops ads with German soccer association over armbands row

Rewe drops ads with German soccer association over armbands row

Major grocery chain Rewe has scrapped its advertising campaign with the German Football Association (DFB) after soccer's global governing body cracked down on players wearing 'OneLove' armbands in support of diversity at the Qatar World Cup.

Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup

Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup. England and Wales decide not to wear OneLove armband at World Cup after FIFA threat.

Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup

"We stand up for diversity - and football is also diversity. We live this position and we defend it," a statement by Rewe said.

Rewe drops ads with German soccer association over armbands row

BERLIN — Major grocery chain Rewe has scrapped its advertising campaign with the German Football Association (DFB) after soccer’s global governing body cracked…