Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup

Summary by Ground News
Major grocery chain Rewe has scrapped its advertising campaign with the German Football Association. Move by Rewe makes it the first sponsor to take action after FIFA threatened to issue yellow cards to any player wearing the multi-coloured armband at the World Cup. German interior and sports minister Nancy Faeser said Fifa's decision was a "big mistake that tears the hearts of the fans"
Published 13 days ago · Berlin, Germany

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Rewe drops ads with German soccer association over armbands row - ET BrandEquity

FIFA 2022 OneLove Armbands: German sportswear group Adidas, carmaker Volkswagen and carrier Lufthansa said separately they would keep their deals with the DFB, though all three said they championed diversity.

13 days ago·Mumbai, India
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Rewe drops ads with German soccer association over armbands row

Major grocery chain Rewe has scrapped its advertising campaign with the German Football Association (DFB) after soccer's global governing body cracked down on players wearing 'OneLove' armbands in support of diversity at the Qatar World Cup.

13 days ago·United Kingdom
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Adidas: to keep partnership with German soccer association after armband row

MUNICH (Reuters) - Adidas will not end its partnership with Germany's DFB soccer association after controversy over 'One Love' armbands following grocery chain Rewe's decision to suspend its advertising due to the row. Read full story

14 days ago·Malaysia
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Rewe drops ads with German soccer association over armbands row

BERLIN : Grocery chain Rewe has suspended its advertising with the German Football Association after soccer's global governing body cracked down on players wearing 'OneLove' armbands in support of diversity at the Qatar World Cup. "We stand up for diversity - and football is also diversity. We live this p

14 days ago·Singapore
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Rewe drops ads with German soccer association over armbands row

BERLIN — Major grocery chain Rewe has scrapped its advertising campaign with the German Football Association (DFB) after soccer’s global governing body cracked…

13 days ago·Canada
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Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup

"We stand up for diversity - and football is also diversity. We live this position and we defend it," a statement by Rewe said.

13 days ago·United Kingdom
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