US EditionGerman retailers show little interest in influencer marketing
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German retailers show little interest in influencer marketing
As social commerce reshapes retail around the globe, German businesses are cautiously adapting. From shoppable Instagram Stories to TikTok product launches, social media is revolutionizing how consumers discover and buy products. Yet despite this shift, a surprising trend stands out: there’s little interest in influencer marketing in German retail. (Image Source: www.unsplash.com) According to a recent Bitkom study, although social commerce is g…
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