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Georgia Tech’s Best Season Not Enough as Brent Key Calls for Reset
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Georgia Tech’s Best Season Not Enough as Brent Key Calls for Reset
Brent Key (Image Credits: Imagn) In 2022, Georgia Tech football carried an ad equivalency value of just $15 million. Three years later, that number had climbed past $200 million, a 13-fold jump that few programs anywhere in the country could match. The Yellow Jackets had quietly become one of college football’s most-watched programs, drawing nearly 34 million viewers in 2025 alone. From the outside, everything pointed upward. Then their head coa…
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