George Deeb's four pillars of equity distribution for startups

George Deeb's four pillars of equity distribution for startups

Deciding how to split equity among co-founders is often the most common and earliest point of contention when starting a company. In today’s episode of The Small Business Show, George Deeb, managing partner at Red Rocket Ventures, outlines key factors that should drive equity division decisions to avoid future conflict. Deeb stresses that there is no “one right way” to make these decisions. Each situation is unique and must be examined and negot…