US EditionLocal Marketing: the 6 Key Levers of 2025 Decrypted by ZBO Media - The Media Leader
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Regional media have closeness, trust and a deep understanding of their target groups – and this is their biggest marketing advantage.
In the era of big data and hyperpersonalization, a tool has gained a silent but unstoppable prominence: geomarketing. This discipline, which combines marketing techniques with geospatial analysis, allows companies to make more precise and cost-effective decisions, optimizing campaigns based on the real location of consumers. Although the concept does not... The entry Geomarketing: How localization becomes the new competitive advantage of digital…
With the digitalisation of shopping routes and the rise of geo-targeting, local marketing is experiencing a real revolution. More than ever, brands need to anchor their communication in the reality of the terrain while relying on the accuracy of digital data. In this white paper, ZBO Media shares a concrete analysis of the new levers to be activated to perform locally. Digital devices that are increasingly precise now allow us to combine local e…
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