Genesco Inks Footwear License With Wrangler as Levi’s Deal Comes to an End

Genesco Inks Footwear License With Wrangler as Levi’s Deal Comes to an End

Genesco has inked a new multiyear licensing agreement to design, source and market men’s, women’s and children’s footwear under the Wrangler brand.

Wrangler And Genesco Sign Multiyear Licensing Agreement

GREENSBORO, N.C. — July15, 2025 — Wrangler and Genesco — a footwear industry leader with a portfolio of owned and licensed lifestyle brands and more than 1,250 retail stores — have signed a new multiyear licensing agreement for Genesco to design, source and market men’s, women’s and children’s footwear under the Wrangler brand. The agreement between Wrangler and Genesco is a strategic move for both companies, designed to support Wrangler’s growt…