General Mills launching Blue Buffalo fresh pet food nationwide

General Mills launching Blue Buffalo fresh pet food nationwide

The Golden Valley-based company’s pet food brand is entering a fast-growing refrigerated dog food category later this year with its Love Made Fresh line. Its European pet brand Edgard & Cooper is also coming stateside to PetSmart in July.

General Mills Capitalizes on ‘Pet Parent’ Market

General Mills announced Monday it will do more in the pet food aisle starting this summer. And the Golden Valley-based company is targeting what it describes as the fastest growing demographic in the category: young pet parents. Think: millennial-coded dog moms and dads. “Pet parents are redefining how they feed and treat their pets,” Liz Mascolo, president of the North American pet segment at General Mills, said in a press release. “At General …

General Mills accelerates growth in pet food segment

Blue Buffalo line expands into fresh pet food, and Edgard & Cooper premium pet food brand will launch in the U.S.

General Mills Accelerates Growth with Blue Buffalo Expansion, Edgard & Cooper US Launch

General Mills has announced two new launches within its North America pet segment with initiatives from Blue Buffalo and Edgard & Cooper, designed to meet evolving pet parent preferences and accelerate the company’s growth in pet feeding. Blue Buffalo is entering fresh pet food with the national launch of “Love Made Fresh,” offering pet parents more ways to love and feed their pets like family. Using its trusted nutritional philosophy and superi…