Published 1 year ago

General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitter Ads

Summary by Ground News

General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk. GM described the pause as a normal step it takes when a media platform undergoes significant change.

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The Guardian

General Mills latest to halt Twitter ads as Musk takeover sparks brand exodus

Cheerios and Lucky Charms cereal company joins General Motors Co and Audi among others in pulling money from the platform

1 year ago·London, United Kingdom

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Reuters

Audi of America pauses paid Twitter advertising

WASHINGTON - Luxury automaker Audi of America said on Thursday it has paused paid advertising on Twitter, the latest company to do so after the social media platform was acquired by billionaire Elon Musk. The Herndon, Virginia-based U.S. unit of Audi, a Volkswagen Group brand, said it would "continue to evaluate the situation." (Reporting by David Shepardson; Editing by Leslie Adler)

1 year ago·United Kingdom

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Associated Press News

General Mills, Audi pause Twitter ads, will evaluate site

NEW YORK (AP) — General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk. Spokesperson Kelsey Roemhildt on Thursday confirmed the move by the Minneapolis-based maker of food brands such as Cheerios and Annie’s macaroni and cheese.

1 year ago·United States

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abc News

General Mills, Audi pause Twitter ads, will evaluate site

General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk

1 year ago·United States

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CNN

Elon Musk said Twitter has seen a 'massive drop in revenue' as more brands pause ads

Elon Musk said Friday that Twitter has seen a "massive drop in revenue," as a growing number of advertisers pause spending on the platform in the wake of his $44 billion acquisition.

1 year ago·Atlanta, United States

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KRDO

General Mills, Audi pause Twitter ads, will evaluate site

By MAE ANDERSON AP Business WriterNEW YORK (AP) — General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk. A spokesperson for the maker of Cheerios and Annie’s macaroni and cheese confirmed the move Thursday. Last week, General Motors announced that it had temporarily paused its Twitter advertising while it works to understand Twit…

1 year ago·Colorado Springs, United States

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