Gender characteristics of service robots can influence customer decisions

Gender characteristics of service robots can influence customer decisions

The hospitality industry can leverage the gender characteristics of service robots to influence customers' decisions, according to new research from a team in the Penn State School of Hospitality Management.

Robot Gender and Design Influence Customer Choices

New research reveals that service robots’ gendered characteristics can shape customer decisions in the hospitality industry. Robots with male-associated traits were more persuasive with women who had a lower sense of personal power, while customers with higher power felt less influenced.

How the Gender Traits of Service Robots Shape Consumer Choices

The Influence of Gendered Characteristics in Service Robots on Consumer Behavior Recent research conducted at Penn State University has unveiled intriguing insights into how the hospitality industry can harness the characteristics of service robots to sway customer decisions. With an increasing integration of technology into service roles, understanding the subtleties of human-robot interaction is essential for maximizing effectiveness. This stu…