US EditionGen Z’s Impulse Buying: Fashion, Finance, and Time’s Role
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Gen Z’s Impulse Buying: Fashion, Finance, and Time’s Role
A recent study published in Markets and Business, a leading Spanish-language journal, sheds light on the spending habits of Generation Z, particularly their impulsive and compulsive online purchases of fashion products. The research, led by Ni Wayan Ekawati from Udayana University, offers valuable insights into the factors driving these behaviors and has significant implications for retailers… Source
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