Kendrick Lamar Becomes First Musician to Be Featured in a Gatorade Commercial

Kendrick Lamar Becomes First Musician to Be Featured in a Gatorade Commercial

Kendrick Lamar stars in a new Gatorade commercial, and is the first musician to appear in one of the sports drink's ads.

Gatorade enlists Kendrick Lamar to help keep its sports drink lead

Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

Kendrick Lamar Stumps For Hard Work As He Narrates A New Gatorade Ad

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which is set to Lamar’s “Peekaboo”), Lamar narrates: “How much are you willing to lose? Take the ’65 Gators. Losing steam, losing players, losing sweat. The solution? [other voice: ‘A drink that hydrates better than water.’] So they can work more, sweat mo…

The rapper will lead one of the biggest marketing campaigns in history for the company, which is owned by multinational PepsiCo

Here's How Kendrick Lamar Became the First Artist to Have a Cameo in a Gatorade Commercial

Here's how Kendrick Lamar became the first rapper to have a cameo in a Gatorade commercial.

Kendrick Lamar Becomes The First Musical Artist To Do A Gatorade Commercial With ‘peekaboo’: Watch

As fans wait and theorize about Kendrick’s next moves and a possible extension to the GNX album, the man himself has gone ahead to create history with a sports drink advertisement. With a voiceover, appearance and music featured in the latest advertisement for Gatorade, Kendrick Lamar has officially become the first artist to do so. The advertisement is about winning, and it in turn also solidifies Kendrick’s victory in the beef with Drake. You …