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Gap Brings AI to Owned Marketing Channels Across Brand Portfolio

The retailer said the partnership will help it use customer data to deliver more personalized campaigns and strengthen retention across its brands.

Summary by marketingdive.com
The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

2 Articles

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Gap brings AI to owned marketing channels across brand portfolio

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

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Gap Inc. Leverages AI to Optimize Marketing and Personalization

Gap unveils a 'transformative' strategy harnessing AI from Zeta Global, Google Cloud and Publicis Sapient to optimize marketing and personalization

·United States
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WWD broke the news in United States on Monday, June 22, 2026.
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