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Gamification and memes lure young people to sports wagering apps, prediction markets
Platforms are using memes, influencers and sweepstakes models to win young users, while research shows 69% of Polymarket traders lost money.
- Prediction markets and sportsbooks, including Kalshi, Polymarket, and the social sportsbook Fliff, are using memes and unconventional ads to reach younger audiences through a deliberate strategy to attract loyal, long-term customers.
- Memelord Technologies founder Jason Levin says "unhinged humor" is a calculated tactic to secure young users, though Kalshi claims these tools simply provide better information for trades and are core platform elements.
- Addiction psychiatrist Dr. Timothy Fong warns that the "velocity of gambling" combined with "frictionless" access exposes young, developing brains to "highly stimulating, highly novel, highly intense things," creating lasting neurological risks.
- Sen. Katie Britt, R-Ala., and Sen. Richard Blumenthal, D-Con., introduced legislation last week to bar social media companies and advertisers from showing sports betting ads to minors in response to concerns.
- These platforms are available to users starting at 18, three years younger than the 21-year limit for traditional gambling, which experts fear increases risks of addiction and long-term financial erosion for young people.
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24 Articles
24 Articles
The Toronto Star+22 Reposted by 22 other sources
Gamification and memes lure young people to sports wagering apps, prediction markets
When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s goated.” When a video of NBA player Damian Lillard recovering from an injury circulated…
·Toronto, Canada
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Gamification and memes lure young people to sports wagering apps and prediction markets
Some sports wagering platforms, as well as popular prediction markets Kalshi and Polymarket, are touting their availability to users starting at 18 despite most U.S. states restricting gambling to 21 and older.
·United States
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Total News Sources24
Leaning Left10Leaning Right3Center10Last UpdatedBias Distribution44% Left, 43% Center
Bias Distribution
- 44% of the sources lean Left, 43% of the sources are Center
44% Left
L 44%
C 43%
13%
Factuality
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