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Gamification and customer loyalty: What's new?

Summary by Tech Wire Asia
Gamifying loyalty programmes are a powerful way to increase customer engagement and satisfaction, making the experience more interactive and enjoyable. Sophisticated retail loyalty programmes are rising to this demand with increasingly personalised content, offers and marketing, using powerful technology to scale their strategies. Ahead of the 2025 Asia Pacific Loyalty Conference, we uncover how gamification is becoming a ‘psychological game cha…
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Tech Wire Asia broke the news in Kuala Lumpur, Malaysia on Wednesday, June 25, 2025.
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