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Texas Tech Signs Naming Rights Deal with Digital Assets Company Galaxy
The deal includes naming rights for the Red Raiders’ stadium and NIL opportunities for Texas Tech student-athletes, with terms undisclosed.
On Friday, July 17, 2026, Texas Tech announced a 15-year naming rights agreement to rename Jones Stadium to Galaxy Stadium, beginning with the 2026 college football season.
Since 1947, the stadium has honored Clifford B. Jones, Texas Tech's third president, but the school stated his legacy will remain woven into its history with future plans to recognize him.
This partnership incorporates NIL opportunities for Red Raiders student-athletes, leveraging Galaxy's existing Helios data center campus located 60 miles east of Lubbock in Dickens County, Texas.
Galaxy becomes the official data center and digital assets partner of Texas Tech Athletics, with branding appearing across football and basketball programs through digital and in-game placements.
Following Texas Tech's recent Big 12 title and College Football Playoff appearance, the partnership explores potential projects for academic and commercial applications of artificial intelligence across West Texas.