Kraft Heinz’s Post-Split Future: More Protein, Less Sugar

CNN Brasil

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Kraft Heinz is re-inventing some of its most well-known basic waste products, which have fallen away together with the consumer's pallet. In the next few months, a new version of the macarron with Kraft cheese, reinforced with nutrients, will be launched to compete with a fast growing competitor. Capri Sun is reducing sugar and entering the competitive category of sports drinks and Kool-Aid is improving with electrolytes to deal with liquid IV. …