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Furniture.com was built for SEO. Now it’s trying to crack AI search

Summary by Digiday
Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.

2 Articles

AI revolutionizes the search for information, changing browsing habits. The goal is no longer just to be well ranked on Google, but to become THE LLM response.

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Digiday broke the news in on Thursday, March 12, 2026.
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