US EditionFTC Probes Tech Giants Over Advertising Practices
The Federal Trade Commission's consumer protection unit investigates possible deceptive advertising pricing by Amazon and Google amid ongoing trials this September.
- The Federal Trade Commission has launched an inquiry into Amazon.com Inc. and Alphabet Inc.'s Google over allegations that they may have misrepresented advertising pricing and terms to their advertisers as of 2025.
- The probe follows longstanding scrutiny since the first Trump administration, with FTC Chair Andrew Ferguson prioritizing tech sector investigations and multiple ongoing legal challenges.
- Amazon runs real-time auctions with 'reserve pricing' for ads in search results, allegedly cluttering marketplaces with irrelevant items and pressuring sellers to buy ads to appear.
- In 2023, Google executives admitted adjusting ad auctions to meet revenue goals without disclosing changes, prompting lawsuits led by Texas accusing it of anticompetitive and deceptive practices.
- The investigations and trials suggest increased regulatory focus on digital advertising practices, potentially affecting market transparency and costs for advertisers and sellers.
21 Articles
21 Articles
FTC investigating ad sale practices at Google and Amazon
The Federal Trade Commission is investigating whether Amazon and Google misled advertisers regarding the pricing and terms for their ads. As first reported by Bloomberg, the investigation is being conducted by the agency's consumer protection unit, and centers around the auction-style sale of advertising space by the companies. Google sells ads using automated auctions that run after a user enters a search query. These auctions take place in les…
The Federal Trade Commission seeks to verify whether the two digital advertising giants are sufficiently transparent to advertisers.
The Star Kuala Lumpur
OANUS FTC probes Google, Amazon over search advertising practices, source says
(Reuters) - The U.S. Federal Trade Commission is investigating whether Amazon.com and Alphabet's Google misled advertisers that place ads on their websites, a source familiar with the matter said on Friday.
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