Fruit and veg is up to 50% less nutritious than it was in the 1960s

Fruits and vegetables 50% less nutritious as in the 1960s: ‘Hollowing out our food’

US produce harvested today is lacking in crucial nutrients, including vitamin C, calcium and iron due to drastically declining soil quality, researchers at the UK-based Deep Science Ventures found.

6 ways to eat a balanced diet as fruit and veg lose their nutritional value

Fruit and veg are half as nutritious as 60 years ago says new study. Here's how to ensure you're getting the most out of the food you eat.

New study reveals Fruits and Vegetables only half as nutritious as they were in the 1960s

The nutritional value of fruit and vegetables has fallen by as much as 50 percent since the 1960s, a decline researchers link to Britain’s worsening soil and decades of breeding crops for speed rather than substance. The findings come from a study by Deep Science Ventures. The researchers concluded that people now need to eat […]

Vegetables now half as nutritious than 60 years ago – and experts are worried

Fewer than a third of wheat varieties used in bread released since the 1960s meet the recommended zinc target, due to poor soil quality

Fruit and veg is up to 50% less nutritious than it was in the 1960s

The nutritional value of some of Britain's most common crops including wheat, apples and carrots has fallen by up to 50 per cent, research suggests.