Frontline Bathrooms reports rise in trade accounts - Builders Merchants Journal

AQUA investment drives 52% rise in new trade accounts for Frontline Bathrooms

Frontline Bathrooms has reported a 52% rise in new trade accounts, as investment into its AQUA brand continues to gain traction with retailers, merchants and showroom partners. Sales from those new accounts has also grown by 28%, The growth follows a significant period of investment into AQUA, Frontline’s own-brand bathroom collection, including a refreshed brand position, updated brochure, new product development, point-of-sale support and a cl…

Frontline Bathrooms reports rise in trade accounts - Builders Merchants Journal

Frontline Bathrooms has reported a 52% rise in new trade accounts following investment into its AQUA brand. The uplift in new accounts sits alongside wider momentum for the AQUA brand, with Frontline also reporting a nearly a £500,000 year-on-year sales increase in the three months following the launch of the new AQUA brochure, representing a …