CHRIS HEMSWORTH JOINS ARCHIE ROSE DISTILLING CO. AS CO-OWNER AHEAD OF U.S. LAUNCH AND GLOBAL EXPANSION
The actor will help the distillery expand abroad as Archie Rose prepares three new whiskies and says the United States will be its primary international market.
- Actor Chris Hemsworth joined Sydney-based Archie Rose Distilling Co. as co-owner on Tuesday, partnering with founder Will Edwards as the award-winning distillery prepares to enter the United States market this fall.
- Founded by Will Edwards in 2014, Archie Rose has earned more than 450 global awards for its spirits while prioritizing local Australian ingredients and sustainable production practices.
- Hemsworth will focus on creative processes including product redesign and content strategy, leveraging his global fan base to overcome awareness hurdles as Archie Rose expands into overseas markets.
- Archie Rose has partnered with Reyes Beverage Group as national distributor, alongside New York Wine & Spirits and Fedway Associates, to support entry into the $172 billion American spirits market.
- Three whiskies co-created with Hemsworth will launch across Asia and New Zealand later this year, with expansion into the United Kingdom and Europe scheduled for 2027.
13 Articles
13 Articles
PR Newswire
FNArenaCHRIS HEMSWORTH JOINS ARCHIE ROSE DISTILLING CO. AS CO-OWNER AHEAD OF U.S. LAUNCH AND GLOBAL EXPANSION
/PRNewswire/ -- Chris Hemsworth has joined Archie Rose Distilling Co., Australia's leading independent distillery, as co-owner alongside founder Will Edwards,...
Chris Hemsworth Becomes Co-Owner of Archie Rose Distillery
Photo: Archie Rose Chris Hemsworth has joined Australian distillery Archie Rose Distilling Co. as co-owner alongside founder Will Edwards. The move comes as the whisky and spirits company prepares to enter the United States for the first time this fall. Crown Royal x Juicy Couture Drop Limited Edition Y2K-Inspired Merch READ THE STORY Founded in Sydney in 2014, Archie Rose has built an international reputation for its Australian approach to wh…
Chris Hemsworth joins Archie Rose as co-owner
Australian actor Chris Hemsworth has joined Archie Rose Distilling Co as a co-owner alongside founder Will Edwards. Hemsworth’s entry to the business aligns with the Sydney-based spirits producer’s preparations to expand into international markets, especially the US market launch later this year. Beyond his capital investment and co-ownership role, the actor will collaborate with the distillery on product development, co-creating three new whisk…
Coverage Details
Bias Distribution
- 50% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
