Lufthansa Loses Greenwashing Lawsuit, Rebrands Green Fares As Impact Fares

Lufthansa Loses Greenwashing Lawsuit, Rebrands Green Fares As Impact Fares

Lufthansa is renaming its Green Fares to Impact Fares after losing a greenwashing lawsuit brought by Environmental Action Germany. Here's what's changing and what stays the same.

Lufthansa Rebrands "Green Fare" as "Impact Fare" Following Legal Challenges - The Bulkhead Seat

I’ve watched Lufthansa peddle its “Green Fares” for years and never once thought about purchasing one. It always felt off to me and apparently I was not alone. Lufthansa Group is changing the name of its Green Fare to Impact Fare to introduce a new identity for its sustainability-focused ticket option as its airlines face increasing pressure to communicate their environmental initiatives more transparently. The updated fare retains the basic str…

Lufthansa Ditches “Green Fares” After Court Rules Its Environmental Claims Misled Passengers

Lufthansa is dropping the “Green Fares” name after legal challenges over its environmental advertising, replacing it with “Impact Fares.”  My reaction is just to snicker at Lufthansa for trying to guilt passengers with greenwashing in the first place. Lufthansa Drops Green Fares Branding After Courts Reject Misleading Environmental Advertising Lufthansa Group has announced that its […]

Lufthansa Forced to Change the Name of its Controversial 'Green Fares' Because They Deceive Passengers

German flag carrier Lufthansa has been forced to change the name of its controversial ‘Green Fares’ after a Cologne court ruled that they deceived passengers into believing they could fly on its planes without making any impact on CO₂ emissions. Lufthansa has offered its Green Fares since 2023, with the promise of guilt-free air travel…