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From Sugar-Free Ketchup to Mayonnaise: Kraft Heinz's Plan to Double Its Size in Brazil
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Kraft Heinz aims to double its size in Brazil by 2030 with a strategy focused on expanding the presence of the brands Heinz, Quero, Hemmer and BR Spices, which are part of the group’s portfolio, according to Ariel Grunkraut, CEO of the company in Brazil, in an interview with Bloomberg Line. Recently, the food group announced the launch of the Heinz Zero ketchup to meet precisely the demand of consumers looking for low-sugar products. Another com…
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