US EditionFrom pay checks to passports: Travel is Gen-Z’s top priority
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From pay checks to passports: Travel is Gen-Z’s top priority
Young people are putting seeing the world at the top of their list, and more than ever before. Instead of buying fancy cars and designer bags, Gen-Z are out backpacking in Europe, strolling through cherry blossoms in Japan, or hiking mountains in New Zealand. A 2024 travel insights survey found that on average, both Millennials and Gen-Z generations put 29 percent of their income towards travel, making it a “top priority”. This includes taking g…
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