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From novelty to infrastructure: how PerfectSwell is shaping Asia’s surf economy
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From novelty to infrastructure: how PerfectSwell is shaping Asia’s surf economy
Surfing in Asia is entering a new phase. Once defined largely by coastal geography and niche participation, the sport is now being reframed through infrastructure, institutional support, and technology. The inclusion of surfing in the Tokyo Olympic Games has accelerated this shift, prompting governments, developers, and operators to reconsider surfing not as a lifestyle activity but as a structured sport and a scalable economic driver.At the cen…
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