US EditionFrom metrics to meaning: Why modern PR needs real-time monitoring and insight tools
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From metrics to meaning: Why modern PR needs real-time monitoring and insight tools
A single tweet can make or break your brand reputation. That’s why it’s so important to stay ahead of online conversations around your brand. Speed, insight, and precision matter more than ever. However, many businesses still rely on outdated metrics to measure PR success. The problem is that those numbers only tell part of the Today’s audiences expect transparency, and your stakeholders demand proof that your messaging is landing and resonating.
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