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From experimentation to execution: why AI in B2B marketing must now prove commercial value
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From experimentation to execution: why AI in B2B marketing must now prove commercial value
Every year, marketing teams are expected to deliver more. Marketing leaders are under growing pressure to prove the return on investment they deliver and demonstrate the value they bring to the business. At the same time, budgets remain tight, sales cycles are getting longer, and more people are becoming involved in buying decisions. Against that backdrop, many organizations have turned to AI to automate routine tasks, analyze market and audienc…
·Bath, United Kingdom
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