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Why Adults Are Scrambling for Food-Focused Advent Calendars — and Paying $945

Newsquest reviewers tested a wide selection of food and drink Advent calendars for 2025 to guide shoppers, including options from UK retailers like Sainsbury’s and Amazon.
Driven by an adult-focused boom, adult-oriented calendars now include niche categories like cocktails and beer, while social media and online unboxing communities fuel demand this year.
From luxury to budget, calendars span couture caviar to everyday chocolate, including Caviar Co.'s $945 12-day calendar and Cadbury Dairy Milk Chocolate Chunk at £14.40.
Ratings and verdicts give shoppers specific buying guidance for 2025 calendars, with Hotel Chocolat's The Everything Calendar rated 9/10 and several 8/10 picks, plus a £10 voucher in the BrewDog Advent Calendar.
Demand has pushed brands to increase runs, yet some calendars still sell out well before December 1, 2025, with Fly by Jing's calendar gone by Dec. 1, 2025.

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Why adults are scrambling for food-focused advent calendars — and paying $945

By Stephanie Breijo, Los Angeles Times LOS ANGELES — Last fall, I financially blacked out and splurged on a luxury lifestyle advent calendar. I blissfully uncovered a new face serum or silk eye mask or bath oil daily. Naturally, I fell down the rabbit hole and dove into the advent universe. I strolled aisles of festive-patterned packages in the likes of World Market and devoured online reviews and the unboxings that have helped fuel advent-calen…

6 months ago·United States

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