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From Bugatti to Tesla: these 7 car companies tried to get into cycling with mixed results
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From Bugatti to Tesla: these 7 car companies tried to get into cycling with mixed results
They both have wheels and tyres and (in most cases) someone piloting them. But that’s about as far as the synergies between motor vehicles and bicycles go. So why do car companies keep launching bicycles? It could be the chance to increase their eco credentials or, more cynically, to increase brand awareness to another cohort [...]
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