From Brokerage to Platformisation: A New Era in Yacht Chartering

From Brokerage to Platformisation: A New Era in Yacht Chartering

by Filip Šinko Morandini – Yacht4Less Marketing Manager For decades, the yacht charter industry operated in a familiar rhythm—personal relationships, lengthy email exchanges, phone calls, and manual contracts. It was a bespoke service model rooted in trust, exclusivity, and tradition. This approach worked well for many years, but it also came with inefficiencies and barriers to access. Since launching in 2017, Yacht4Less has set out to reshape t…