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From Bouquets to Filet Mignon: What Instacart Orders Reveal About the Best Mother's Day Gifts in Iowa
Customers placed gift orders 18 times more often than average, with over half including flower bouquets and nearly 1 in 4 featuring fresh-cut roses.
Mother's Day claimed the top spot on the 2025 gifting calendar, with Instacart customers placing gift orders 18 times more often than average, edging out Valentine's Day as the platform's biggest gifting day.
Flower preferences varied significantly by region, with roses dominating the South and West while tulips proved popular across the Northeast; Florida residents ordered orchids more than 231% above the national average.
Over half of all Mother's Day gift orders contained a combination flower bouquet, and nearly 1 in 4 included fresh-cut roses, while chocolate-covered fresh fruit orders spiked 1,610% above average.
Canadian Instacart customers similarly prioritized flower bouquets and fresh-cut roses, though the top 10 list north of the border also included snacks like potato chips and yellow bananas.
Lobster tails and filet mignon orders spiked significantly, characterizing a spread with serious "forget the reservation" energy as families opted for home-cooked gourmet dinners during the 2025 holiday.