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From augmented to amplified: Kering Eyewear unveils Maui Jim Ho’okipa Ultra campaign

Summary by The Moodie Davitt Report
The campaign highlights premium performance eyewear with the tagline: ‘In a world of filters and simulations, the future isn’t virtual – it’s Ultra real!’
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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The Moodie Davitt ReportThe Moodie Davitt Report

From augmented to amplified: Kering Eyewear unveils Maui Jim Ho’okipa Ultra campaign

The campaign highlights premium performance eyewear with the tagline: ‘In a world of filters and simulations, the future isn’t virtual – it’s Ultra real!’

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The Moodie Davitt Report broke the news in on Tuesday, May 13, 2025.
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