Frisby Case: the Original Unites Us

Even at an international congress where I was a speaker, we were asked about some current case that had to do with ethics; I immediately thought about this one, and that's why I decided to write about it. In a globalized world where brands compete for positioning and participation, we rarely see what happened with Frisby: a true sample of business union around the authentic. Frisby fried chicken chain, an icon of popular consumption in Colombia …

After accusing a Spanish company of usurping its brand, the fried chicken franchise, a must in Colombia, received the support of nearly 200 companies and even direct competitors like KFC or Kokoriko. The equivalent of a marketing campaign that would have cost millions of pesos.