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As the United States Turns 250, Americans Still Can't Get Enough of French Luxury

Comité Colbert brings more than 65 maisons and institutions together as American buyers drive strong demand for French luxury, organizers said.

  • From May 26 to May 31, Comité Colbert is hosting 'Hidden Treasures' at The Shed in Manhattan, showcasing 250 years of Franco-American relations through artifacts from more than 65 luxury houses and cultural institutions.
  • Spanning 250 years, the exhibit explores a deep link dating to the 18th century; Benjamin Franklin commissioned the Libertas Americana medal in 1782 to commemorate French support during the Revolutionary War.
  • Curators showcase iconic items including a Givenchy coat worn by former First Lady Jacqueline Kennedy and a Boucheron diamond Belle Époque necklace replicated from an 1899 commission to the Irish-American Mackay couple.
  • French luxury houses are expanding across the United States, with Bénédicte Épinay, CEO of Comité Colbert, noting that American consumers appreciate the "je ne sais quoi" of French luxury and opening new stores.
  • Ongoing economic uncertainty and potential tariffs from the Trump administration challenge the luxury sector, though executives continue to navigate these shifting political landscapes while maintaining focus on the U.S. market.
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As the United States turns 250, Americans still can't get enough of French luxury

A new exhibit called “Hidden Treasures” shines a light on the 250 year cultural dialogue between France and the U.S. through the lens of French luxury goods.

·New York, United States
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Forbes broke the news in United States on Wednesday, May 27, 2026.
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