French Soccer Club Paris Saint Germain Partners with Google on AI
The premium partnership gives Google branding rights across PSG apps and the Parc des Princes while aiming to expand interactive fan features.
- On Monday, Paris Saint-Germain announced a multiyear partnership with Google, naming Google Gemini as the club's official AI assistant and Google Pixel as the official smartphone through 2029.
- PSG Chief Revenue Officer Richard Heaselgrave said the partnership will help the club "innovate and express our Parisian identity" while Google integrates its technologies into the team's internal ecosystem.
- Jean-Philippe Becane, marketing director for Google France, called PSG "an iconic club," noting the partnership aims to connect fans globally to team moments using Gemini Intelligence and Pixel hardware.
- Naming an AI assistant as a headline sponsor marks a shift for football, where brands typically prioritize airlines and betting companies; financial terms were not disclosed.
- This deal follows Google's pattern of embedding Gemini and Pixel into sports, including the 2026 World Cup, as the company seeks to turn its assistant into a daily habit.
12 Articles
12 Articles
Google Gemini becomes PSG's official AI assistant in multiyear tech deal
Paris Saint-Germain the reigning French soccer champions and winner of last season's European Champions League and Google announced a major, multiyear premium partnership.Under the new deal,...
PSG. Un géant du web devient sponsor du PSG
Google devient partenaire du champion d’Europe et de France. D’un club de la capitale à un autre. Un an presque tout pile après s’être associé au Paris FC, pour sa marque de smartphones Google Pixel, le géant du web Google devient ce lundi partenaire du Paris Saint-Germain. L’accord, qui prendra la forme d’un partenariat premium, court jusqu’en 2029. Dans le cadre de cette collaboration, Google Gemini devient l’assistant IA officiel du club pari…
PSG names Google Gemini its official AI assistant and Pixel its official phone
Paris Saint-Germain has a new official AI assistant, and it belongs to Google. The Ligue 1 giants announced a multiyear partnership that names Google Gemini their official AI assistant and Google Pixel their official smartphone, with the de
Agreement previews that club uses technologies of the American company, such as Gemini and Google Pixel, to raise the production of content and experience of the fans The post Paris Saint-Germain signs with Google for exploitation of Artificial Intelligence until 2029 apareceu primeiro em Machine do Sport.
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