Chery, JLR Recast JV Model with New Freelander Brand

Chery, JLR recast JV model with new Freelander brand

China's Chery Automobile and British carmaker Jaguar Land Rover unveiled a new global NEV brand, Freelander, on Tuesday, marking a shift in their joint-venture model toward deeper integration and independent brand operations.

Freelander is reborn as an electric 4x4 built in China

Once upon a time, the Land Rover Freelander was the best-selling four-wheel-drive vehicle in Europe. It held that title for five consecutive years. Now, nearly three decades after its 1997 debut, the name returns. The model is reborn as an independent electric brand, built in China, but coming to Europe. Together with Chery Jaguar Land Rover and Chinese automaker Chery have officially unveiled the Freelander brand together with its first concept…

JLR and Chery revive Freelander but now as its own brand

New Delhi: Two years since promising to bring abc the Land Rover Freelander, but not calling it ‘Land Rover’, there is the first look at the bespoke SUV. The product in question is a joint venture between JLR and Chery, and as expected, for now, it is a concept car. It is called the Concept 97, honouring the year the original Freelander was launched in, and it comes with loads of key design details, which include the chunky front and back end. I…

The Land Rover Freelander is being revived as a separate EV brand

An iconic off-road name is making a comeback, but without its brand name. The Freelander is being revived by Jaguar Land Rover (JLR) and Chery, this time as a standalone brand focused on electrified SUVs rather than a traditional Land Rover model. Instead of sitting under the Land Rover umbrella, the new Freelander will operate as its own sub-brand. It's part of a broader strategy to target the fast-growing EV market, especially in China, while…