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Black Ops 6 New In-Game Ads Really Want You To Buy Its Battle Pass And Bundles

  • Activision introduced in-game advertisements for weapon bundles and battle passes in Black Ops 6 and Warzone during Call of Duty Season 4 in 2025.
  • This change followed Activision's pattern of aggressive monetization, which has drawn criticism especially since Black Ops 6 is a $70 premium game soon increasing to $80, unlike free-to-play Warzone.
  • Players encountered ads inside loadouts and event tabs, leading to complaints on social media about the encroachment of mobile-like store promotions in a paid title.
  • A frequently expressed sentiment among players is that they might tolerate such aggressive monetization if it were limited to Warzone, which is free to play, but they are frustrated that these practices are appearing in a premium, paid Call of Duty title.
  • The backlash highlights ongoing tensions over Activision's monetization strategy, which may affect player sentiment despite free trial events offering full multiplayer access across platforms.
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Xbox.com broke the news in on Thursday, May 29, 2025.
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