The Cost of Competition: How much VCU plans to pay student athletes to stay competitive

The Cost of Competition: How much VCU plans to pay student athletes to stay competitive

RICHMOND, Va. In a significant shift for college athletics, schools like Virginia Commonwealth University (VCU) are adapting to the new landscape shaped by the recent House ruling court case. The landmark case allows NCAA schools to pay student-athletes based on their name, image, and likeness (NIL), a change Athletic Director Ed McLaughlin believes is crucial for maintaining the Rams' competitive edge.McLaughlin, who has spent two decades in co…

Freddy's Announces NIL Partnership with Twelve Collegiate Athletes

WICHITA, Kan., March 12, 2025 /PRNewswire/ -- Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers® announced today a partnership awarding Name, Image and Likeness deals to twelve collegiate athletes in Iowa, Alabama, Kansas, North Carolina, and Tennessee.